Administración estratégica
Sinopsis del Libro
Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
Ficha del Libro
Titulo Alternativo : conceptos, competitividad y globalización
Total de páginas 400
Autor:
- Michael A. Hitt
- Michael Hitt
- R. Duane Ireland
Categoría:
Formatos Disponibles:
PDF, EPUB, MOBI
Descargar Libro
Valoración
5.0
27 Valoraciones Totales