Mario Botta/Spanish/English

Tradicionalmente a las emociones se le ha dado un rol complementario y hasta secundario, cuando la realidad, por lo menos para el marketing, la cuestión es totalmente distinta. Una de las preguntas que debemos hacernos en este sentido es: ¿por qué no interpretamos todo lo que las emociones generan en nuestra vida cotidiana y en particular lo que tiene que ver con nuestro consumo? La respuesta, es también simple, lo cierto es que las emociones actúan de manera inconsciente. También sabemos que casi toda la memoria (95%) se almacena en el inconsciente de las personas, en lo que llamamos...

A major critical study by noted architect and researcher Ramón Gutiérrez on the different phases of the history and evolution of the architectural patrimony of Paraguay spanning from primitive and colonial times to present days. The book includes a large collection of period photographs and color reproductions of the watercolors of the city of Asuncion done between 1855 and 1856 by French traveler Francisco Vincent of colonial and old Asuncion that graphically document how the original urban profile of Asunción has paid the tribute of the urban development and progress sacrificing its most ...

"This study goes beyond a formal description and esthetic analysis of house design in Mexico to offer an interpretation based on the complex network of economic, social, and cultural relations. Begins with an analysis of the indigenous home and lifestyle and continues into postrevolutionary, modern, and contemporary periods of historic transition, during which a new conception of urban space developed offering greater possibilities for individual expression. Contains many b/w plates of colonial city plans, 19th-century plans and photographs, and 20th-century photographs up to the...

This the third book of the series prepared to spread and promote Mexican residential architecture, a style that is more and more pure and bright. Mexican residential architecture has succeeded in integrating proportion, functionality, context and materials for the pleasure of the persons who create or live in these homes.